Ida Jooste is a South African journalist and global media development specialist and media trainer. As senior health media adviser at Internews, a media non-profit working in 140+ countries, she has played a leading role in the organization’s COVID-19 pivot and health literacy work with media partners, helping them make meaning of fast-moving science for their audiences, to produce impactful narratives and to counter misinformation. Through the expansion of the Health portfolio at Internews, this media support has meanwhile broadened out to pandemic prevention, preparedness and response work as well as technical areas such as One Health approaches and the impact of climate change on health.  Ms Jooste has deep and long-standing media specialization in HIV science, sexual and reproductive health rights and gender-related health issues, science literacy and science and crisis communication. She is the winner of some twenty international and national (South Africa) journalism awards, a documentary maker, TV moderator and seasoned news editor. Ida finds satisfaction in working with journalists to craft stories which hold those in power to account to deliver the best that science can offer. Where time allows, she continues to write, including for Internews internal publications and independent media outlets.